The BBC’s weekly In charge series profiles various magnate from all over the world. Today we talk to UK-based Serbian designer Roksanda Ilincic.
I should be speaking to Roksanda at her east London studio, surrounded by the unusual, colourful clothes that made her name.
But the coronavirus pandemic means we’ve needed to relegate our interview to a chat over the phone, where her passion for style still shines through, alongside her distress at the existing scenario.
” It’s an extremely unfortunate and difficult time,” she says. “We are questioning everything – how we and our households are going to make it through, and our businesses also.
” Sadly, this time is the most significant low in my profession, and I just hope together we are going to discover some answers.”
So, how does one lead a group of 35 while creating from house? With trouble, Roksanda says.
” It’s hard, since in style great deals of things are performed in 3D, so you have to examine things on a model, and see how they look in each direction – it’s extremely tactile.”
The UK has been the Serbian designer’s house for more than twenty years, after she registered on a masters degree in style at the distinguished Central Saint Martins college in London. Born and raised in Serbia, she understood simply a single person in London when she began in her early 20 s.
Despite her “zero” fashion contacts, Roksanda’s self-titled styles have become the go-to try to find some of the world’s most well-known females.
Michelle Obama and Kate Middleton, the Duchess of Cambridge, are long-lasting advocates of her brand name. While Meghan Markle wore one of her designs on her 2018 tour of Australia with Prince Harry. It without delay sold out, prompting a host of High Street lookalike variations.
Roksanda’s work has constantly been a reflection of her wider preoccupations, all the method back to her Saint Martins studies, where “terrible homesickness” for Serbia inspired her styles.
” The colours that I’m so well known by came out of nostalgia for my nation. Back home we have wonderful strong suns, and colours breaking from nature, and I wanted to brings those elements in to my work, to advise me what I’m missing,” she explains.
In spite of this pining – and the style world’s frosty credibility – Roksanda says she was welcomed in London, a city of “unlimited possibility”.
After finishing from Saint Martins, she was given financial support from the British Style Council’s “NewGen” scheme. Sponsored by fashion shop chain Topshop, it backs brand-new designers.
Then in 2005, Roksanda made her London Fashion Week debut, showcasing 11 dresses. Her track record and sales grew from there.
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Today, like her Saint Martin’s peer Stella McCartney, Roksanda has actually become synonymous with British fashion industry, and she now assists to campaign for more British exports.
Her status was cemented earlier this year when she hosted her 2020 London Style Week program in the grand environments of the UK federal government’s Foreign and Commonwealth Workplace, searched by stars such as stars Cate Blanchett and Vanessa Redgrave.